Don Barger and Grant Lovejoy didn't set out to write just another book. They conducted hundreds of interviews with people living and working in dozens of some of the world's largest cities. They sought to learn how people living in cities obtain information that shapes who they are and what they believe. Over the past few years, there has been a fundamental shift in how people consume and process information in urban environments.

 

Today's urban world is media-saturated, and the way we communicate is evolving. It’s no longer about books and print. It’s about tapping into the networks people use every day. This book will show you how to reach those who prefer conversations over reading. Discover the power of oral communication and how to connect the gospel message to the hearts of urban audiences. Get ready to transform your ministry with insights that matter, even if you don’t read every word of this book.

 

Recognizing that many people prefer to obtain information through media, each chapter of Unreadable includes a QR code to help the reader quickly grasp each chapter's key points. Just scan and learn.

Language: ‎ English

Paperback: ‎ 123 pages

ISBN-13: ‎ 979-8988115847